Industry Insider 2024 Jan-Feb

Avoiding Four Common Marketing Mistakes

Nick Jaworski, BS August 3, 2023 9 min read

The process of "build it and they will come" is a common assumption in the field of behavioral health. It is often believed that by opening a program to address addiction and mental health issues, numerous individuals in need of care will flock to the facility. However, the reality is far from this optimistic notion. In practice, many providers encounter significant challenges, resulting in numerous bankruptcies and failed investments within the behavioral health sector.

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