This article represents the concluding part of a two-part series on avoiding common marketing mistakes. For part one, please refer to the February 2024 issue of Counselor.
In the realm of behavioral health, bankruptcies abound, and even the largest public companies like Acadia can barely eke out a profit. It is undeniably a tough business to be in. While assisting those who are struggling is of paramount importance, we cannot effectively do so if we are unable to keep our operations afloat.