Avoiding Four Common Marketing Mistakes
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The process of “build it and they will come” is a common assumption in the field of behavioral health. It is often believed that by opening a program to address addiction and mental health issues, numerous individuals in need of care will flock to the facility. However, the reality is far from this optimistic notion. In practice, many providers encounter significant challenges, resulting in numerous bankruptcies and failed investments within the behavioral health sector.
About Me
Nick Jaworski is the CEO of Circle Social, Inc., a behavioral health marketing company. He has helped build startups across the globe, from Turkey to China to the United States. A passionate recovery advocate, Jaworski sits on the board of Above and Beyond Family Recovery Center and also advises the Behavioral Health Association of Providers. He has helped numerous companies start from humble beginnings and grow to multi-million-dollar a year organizations through strategic marketing and operations, driving results for many behavioral health clients.
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