Industry Insider 2021 Mar-Apr

Now What? Adjusting Your Marketing Strategy to Address Dramatically New Market Conditions

Dan Gemp April 1, 2021 8 min read

The COVID-19 pandemic has been an historic, life-changing event. Similar to other historic, life-changing events like the Spanish flu epidemic or the Great Depression, COVID-19 hit the US hard because we weren’t prepared for it. There are significant consequences for every industry, especially behavioral health care.

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About Me

Dan Gemp
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Dan Gemp is the president and CEO of Dreamscape Marketing, a full-service digital marketing agency serving the health care industry based in Columbia, Maryland. A graduate of Villanova University’s School of Business, Gemp applies financial modeling to Dreamscape’s business intelligence campaigns to advise clients on a cost-per-action marketing model. He is a nationally recognized speaker on ethical health care marketing and maintains a year-round speaking schedule. Gemp’s unique perspective at the intersection of business, digital marketing, and health care has made him a thought leader and go-to contributor to many health care podcasts, webinars, and publications including Bloomberg and The New York Times.

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