The behavioral health and addiction treatment industries handle some of the most sensitive and valuable patient data in all of health care. And yet many professionals continue to rely on outdated, insecure communication tools that ...
This article represents the concluding part of a two-part series on avoiding common marketing mistakes. For part one, please refer to the February 2024 issue of Counselor. In the realm of behavioral health, bankruptcies abound, ...
Many providers encounter significant challenges, resulting in numerous bankruptcies and failed investments within the behavioral health sector.
The problem is that most patients and community referral partners couldn’t give you a strong reason to choose one over the other.
“Build it and they will come.” This familiar mantra from the movie Field of Dreams (Robinson, 1989), has been the long-term modus operandi for behavioral health providers, whether an addiction treatment, acute psychiatric, outpatient, or ...
Imagine discovering that your very small business is losing $70,000 a year. Would you want to fix it? Obviously the answer is “Yes,” but most businesses ignore this specific leak until it becomes so terrible ...
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