This article represents the concluding part of a two-part series on avoiding common marketing mistakes. For part one, please refer to the February 2024 issue of Counselor.
In the realm of behavioral health, bankruptcies abound, and even the largest public companies like Acadia can barely eke out a profit. It is undeniably a tough business to be in. While assisting those who are struggling is of paramount importance, we cannot effectively do so if we are unable to keep our operations afloat.
Log into your Counselor account in order to read the rest of the article. Not a subscriber yet? Sign up today!Nick Jaworski is the CEO of Circle Social, Inc., a behavioral health marketing company. He has helped build startups across the globe, from Turkey to China to the United States. A passionate recovery advocate, Jaworski sits on the board of Above and Beyond Family Recovery Center and also advises the Behavioral Health Association of Providers. He has helped numerous companies start from humble beginnings and grow to multi-million-dollar a year organizations through strategic marketing and operations, driving results for many behavioral health clients.