The behavioral health and addiction treatment industries handle some of the most sensitive and valuable patient data in all of healthcare. And yet many professionals continue to rely on outdated, insecure communication tools that put both patients and practices at risk of a cyber-attack. As these threats escalate and as healthcare data becomes increasingly valuable on the dark web, behavioral health professionals need to prioritize the security and privacy of the information shared between them and their patients.
Dave Martin is the head of marketing at Verifyle, where he oversees all advertising, PR, social media, corporate communications, and brand strategy. Prior to joining the company in 2015, he led media buying at Los Angeles–based agency Ignited, managing digital and traditional campaigns for major entertainment brands such as Universal Pictures, NBC, Bravo, and Oxygen. A lifelong musician, Dave is also the proud father of two great kids.