What began as a series of cautionary tales about the pitfalls of drug and alcohol addiction has become an award-winning advertising campaign. Earlier this month, it was announced that the “
Hope Stories” campaign, created for Palm Beach County addiction care organization, B
ehavioral Health of the Palm Beaches, received a Webby Award in the “Online Reality Film and Video” category. The award represents a significant milestone for BHOPB and lends further recognition to their continued efforts to provide quality care to individuals suffering from drug and alcohol abuse. Behavioral Health of the Palm Beaches wishes to extend a heartfelt thanks to the employees that were brave enough to share their stories and contribute to this campaign.
“We’re very happy that Hope Stories has received so much recognition. Its message has always been that it’s never too late to get help for substance abuse. The more people who see hear these stories, the more that will realize that there’s hope for them or their loved one,” says Behavioral Health of the Palm Beaches CEO, Alan Stevens. Representatives from BHOPB were on-hand as the awards were distributed at a special ceremony in New York City. Other notable winners included Google Creative Labs, ESPN, the Huffington Post, Paramount Pictures and the Humane Society of the United States.
About Hope Stories
Hope Stories is an honest, powerful and telling series of interviews, chronicling the addictions and recovery journeys of select Behavioral Health of the Palm Beaches employees. The interviews are jarring yet hopeful, and celebrate the strength of the human spirit in overcoming dependency on drugs and alcohol. The Hope Stories campaign aired nationally and, along with television spots, included a responsive design (www.hopestories.com) on which viewers can see the full versions of the stories featured in the commercials.
About the Webby Awards
Hailed as the “Internet’s highest honor” by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including websites, interactive advertising & media, online film & video, and mobile & apps. The 17th Annual Webby Awards received 11,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Internet Explorer, Google+, Quancast, Yext, Vitamin T, PricewaterhouseCoopers, Mashable, The Occasional and Business Insider.
The IADAS, which nominates and selects the Webby Award winners, is comprised of web industry experts, including media mogul, Arianna Huffington; Skype CEO, Tony Bates; Mozilla CEO and Chair, Mitchell Baker; Instagram co-founder, Kevin Systrom; mobile-phone inventor, Martin Cooper; and StumbleUpon founder, Garrett Camp.
About Behavioral Health of the Palm Beaches
Behavioral Health of the Palm Beaches is a leading South Florida behavioral healthcare organization offering expert, compassionate, cutting-edge treatment to individuals suffering from drug alcohol addiction and mental disorder. Our full continuum of care includes professional intervention, onsite medical detox, innovative and specialized rehab, and aftercare.
Since our inception in 1997, we have become an industry leader in addiction care, featuring our own research department and some of the nation’s most accomplished doctors and mental health professionals. Our expertise in co-occurring disorders and philosophy of treating the whole patient has allowed us to produce some of the highest success rates in the country.
Counselor Magazine is the official publication of the California Association of Addiction Programs and Professionals (CCAPP). Counselor offers online continuing education, article archives, subscription deals, and article submission guidelines. It has been serving the addiction field for more than thirty years.