Advertise with Counselor Magazine…and hit your target every time! Counselor, is the oldest and most respected publication serving the addiction and mental health field - no other magazine covers addiction prevention and treatment as thoroughly as Counselor. Our regular columns include: Alternative Therapies, Clinical Supervision, Media Reviews, Cultural Trends, Opinion, Ethics, Creativity Matters, First Person, Research to Practice, From the Addiction Physician, Inside Books and Technology Trends. Addiction, behavioral healthcare and mental health professionals depend on Counselor for unbiased, peer-viewed, cutting-edge articles covering research, news and opinion in ways instantly useful in daily work, in research projects, and as a reference for years to come. Bi-monthly, Counselor delivers your message with precision to key decision-makers in the residential, inpatient, outpatient and extended care programs in both hospital-based and free-standing settings including: - Counselors
- Therapists
- Clinical supervisors and managers
- Social workers
- Psychologists
- Program directors
- Prevention specialists
- Educators
- Nurses
- Physicians & psychiatrists
- Hospital and treatment center staff
- Juvenile/criminal justice personnel
- Mental health professionals
- Behavioral healthcare professionals
Not bound by any association or interest group, Counselor excels as the only independent publication serving the field. Counselor is part of the curriculum for a number of this country's major colleges and universities. Counselor is the only publication in the addiction field that is based on paid subscription with a readership of 19,000. Our editorial quality is unmatched by any other magazine. Addiction, behavioral healthcare and mental health professionals depend on Counselor to help sharpen their clinical skills and fine-tune their critical thinking, both vital to a successful practice. Take a look at the 2010 Media Kit and 2010 Rate Card * See our Advertisers Index page for a list of current Counselor advertisers.
Reader Profile | Subscriber Base: | 19,000 Readership and paid subscribers | | Distribution: | 30 % West; 30 % Central; 23 % Northeast;
13% Southeast; 4 % International | | Audience Definition: | Drug and Alcohol Treatment Professionals | | Education: | 53 % Have master's degree | | Specialty* | 54 % Certified Drug Alcohol Counselors
15 % Behavioral and Mental Health Professionals
9 % Treatment Center Administrators/ Clinical Supervisors
4 % Psychologists/ Marriage & Family Therapists
4 % Prevention Specialists
3 % Non-Certified Drug Alcohol Counselors
2 % Psychiatrist and Physicians
9 % Others | | Work Environment: | 18 % Private practice
15 % Outpatient facility
13 % Treatment facility
13 % Residential facility
11 % Criminal justice or juvenile justice facility
9 % Federal, state or local agency
8 % Mental health facility
6 % Hospital setting
4 % Detox facility
6 % Other | | CE Credits: | 79 % Of readers are interested in earning Continuing Education credits | | Referrals: | 90 % Of readers use Counselor as a source of referrals | | Conferences: | 45 % Attend at least one professional conference
each year | | Pass-Along Readership: | 84 % Share their magazine with colleagues
46 % Share with patients |
Rates & Sizes 2010 Rates: Black & White* | Black & White | 1X | 3X | 6X | 12X | | Full page | $2,514 | $2,400 | $2,327 | $2,140 | | 2/3 pg. Vertical | $2,013 | $1,936 | $1,859 | $1,711 | | 1/2 pg. Vertical | $1,722 | $1,656 | $1,590 | $1,463 | | 1/2 pg. Horiz. | $1,584 | $1,524 | $1,463 | $1,348 | | 1/3 pg. Square | $1,078
| $1, 040
| $1,001 | $ 913
| | 1/4 pg. Horiz. | $ 875
| $ 842
| $ 809
| $ 743
| | *Publisher reserves the right to preempt B&W priority positioned ads for color. | 2010 Rates: Black & One Color (Black & printers choice of color)* | Black & One Color | 1X | 3X | 6X | 12X | | Full page | $3,207 | $3,086 | $2,965 | $2,695 | | 2/3 pg. Vertical | $2,706 | $2,607 | $2,503 | $2,299 | | 1/2 pg. Vertical | $2,420 | $2,332 | $2,239 | $2,057 | | 1/2 pg. Horiz. | $2,277 | $2,189 | $2,107 | $1,936 | | 1/3 pg. Square | $1,771 | $1,705 | $1,639 | $1,507 | | 1/4 pg. Horiz. | $1,568 | $1,507 | $1,452 | $1,331 | | *Ads using 3 or more process colors will be charged at 4-color rate. | 2010 Rates: Full Color | Full Color | 1X | 3X | 6X | 12X | | Full page | $3,905 | $3,762 | $3,614 | $3,322 | | 2/3 pg. Vertical | $3,405 | $3,278 | $3,146 | $2,893 | | 1/2 pg. Vertical | $3,113 | $2,998 | $2,882 | $2,646 | | 1/2 pg. Horiz. | $2,970 | $2,860 | $2,805 | $2,525 | | 1/3 pg. Square | $2,464 | $2,371 | $2,277 | $2,096 | | 1/4 pg. Horiz. | $2,266 | $2,184 | $2,096 | $1,925 | 2010 Rates: Covers*
| 1X | 3X | 6X | 12X | | Black & White | | Second Cover | $3,135 | $3,020 | $2,899 | $2,662 | | Third Cover | $2,882 | $2,772 | $2,668 | $2,453 | | Fourth Cover | $3,388 | $3,262 | $3,135 | $2,882 | | Black & One Color | | Second Cover | $3,834 | $3,685 | $3,542 | $3,256 | | Third Cover | $3,581 | $3,443 | $3,311 | $3,047 | | Fourth Cover | $4,087 | $3,933 | $3,779 | $3,476 | | Four Color Process | | Second Cover | $4,532 | $4,362 | $4,191 | $3,850 | | Third Cover | $4,279 | $4,120 | $3,850 | $3,641 | | Fourth Cover | $4,785 | $4,609 | $4,428 | $4,070 | | *Non-cancelable. We reserve the right to preempt black and white priority-positioned ads for color. | 2010 Rates: Inserts (to be pre-printed by advertiser) | Inserts |
| | BRC | $111/m | | 2 Pgs | $165/m | | 4 Pgs | $275/m | | 8 Pgs | $473/m | | 12 or more pages | $572/m | 2010 Rates: Referral Directory
| 1X | 3X | 6X | 12X | Black and White
| $200 | $180 | $170 | $160 | | Color | $300 | $280 | $270 | $260 |
2010 Rates: Online Ads*
| 1X | 3X | 6X | 12X | 120x240 Banner
| $250 | $230 | $210 | $195 | 468x60 Banner
| $400 | $380 | $360 | $345 | 120x600 Banner
| $700 | $680 | $660 | $645 | Video Ad*
| $800 | $780 | $760 | $745 | Interactive/Poll
| $500 | $480 | $460 | $445 | Custom E-Blast
| $500 | $480 | $460 | $445 | Referral Directory Listing
| $75 | $60
| $48
| $39
| *Size restrictions may apply. Please contact us for more information.
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Additional Specs: SPECIAL POSITION
Space charge plus 15% additional. BLEED
No additional charge for bleed. CLASSIFIED LISTINGS
$150.00 for the first 100 words, then $1.00 for each additional word. Text only no graphics. HYPERLINK
All advertising contracts will include a hyperlink from Counselor Web site to your site. Group subscriptions, gift subscriptions, custom cover jackets & personalized
address labels
Please contact Stephanie Muller at
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.
Ad Sizes | Space Units | Width | Depth | Trim size
Full page (bleed)
Spread (bleed)
Full page (non-bleed)
2/3 pg. Vertical
1/2 pg. Vertical
1/2 pg. Horizontal
1/3 pg. Vertical
1/3 pg. Square
1/4 pg. Horizontal | 8 3/8"
8 5/8"
17 1/4"
7 1/4"
4 3/4"
4 3/4"
7 1/4"
2 1/4"
4 3/4"
4 3/4" | 10 7/8"
11 1/8"
11 1/8"
9 7/8"
9 7/8"
7 1/4"
4 3/4"
9 7/8"
4 3/4"
3 3/8" | *PLEASE NOTE: Positioning of advertisement is at the discretion of the publisher, except where a preferred position has been approved by the publisher at premium rates.
Closing Dates 2010 Closing Dates | Issue | Space Reservations | Materials Due | Mail Date | | February | November 16 | November 30 | January 15 | | April | January 25 | February 3 | March 17 | | June | March 23 | April 5 | May 15 | | August | May 24 | June 7 | July 16 | | October | July 23 | August 2 | September 14 | | December | September 27 | October 8 | November 15 |
Mechanical Requirements Preferred Materials
We prefer Quark files for Macintosh electronically either via e-mail, uploaded to our server or on a CD-Rom disk. E-mail delivery is acceptable for B&W ads. Please fax a hard copy. Use self-extracting format for transmission, include all artwork, fonts, and linked scans. *** Printer is not responsible for errors in output due to incorrect file preparation or incorrect file compression. Client will incur extra charges if necessary to ready files for printing. Sizes: Trim Size 8 3/8" X 10 7/8", Full Page Bleed Size 8 5/8" X 11 1/8", 1/3 Page vertical 2 1/4" X 9 7/8" Questions & delivery of materials: 800-851-9100 x 258, E-mail
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Software
QuarkXPress, PageMaker, Illustrator, PhotoShop, Freehand. Use latest versions whenever possible. File Formats
EPS, TIFF, JPEG, PDF. Fonts
Postscripts (screen/printer) and Trutype must be supplied. Any supplied PC font will be matched with comparable MAC font. Color Calibration
SWOP standards. Color builds must be saved in CMYK format. Do not use Pantone or RGB. Please supply color proof for all color ads. Resolution
All images (grayscale and color scans) 300 dpi 133-line printing at 100%. Scanned B&W line art minimum resolution of 900 dpi, 1200 dpi preferred. 4-color 150-line screen. Minimum height & weight: 4 3/4 inches, including head trim, 60# or 10-point cover stock.
Maximum height & weight: 11 1/8 inches including head and foot trim, 80# text.
Business Reply: 7-point or 65# cover stock. Must meet USPS regulations. Printer will reject inserts that do not meet the requirements.
For more information, please contact: Stephanie Muller, Editor
Counselor Magazine
Tel: 800-851-9100 x 258 or 954-360-0909 x 258
Fax: 954-360-0034
Email:
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Robert M. Solomon, Director of Advertising Sales
Counselor Magazine
347 5th Ave, Suite 1110
New York, NY 10016
Tel: 212-683-7905
Fax: 212-447-6628
E-mail:
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